Why Work with AWS Certified Partner for E-Commerce Optimization

E-Commerce Optimization with AWS

E-commerce optimization, today means much more than just tweaking website performance, fixing technical issues, and upgrading tech. Website optimization isn’t just about trimming down website or app sizes. It’s a broad term that covers everything from redesigning layouts to building advanced infrastructure. Overall, the term "optimization" cannot be defined by a single aspect alone. It includes everything from changing website or app layouts to building robust infrastructure.

There are limitless possibilities to optimize any digital infrastructure. And the proper optimization approach relies on identifying the key areas that impact overall business success. 

In the case of e-commerce services, some major factors that significantly impact a business's success are checkout processes, lack of mobile optimization, slow page load times, and lack of trust signals, regardless of how competitive your pricing is.

 As per a report, nearly 70% of online shoppers abandon their carts, which is often attributed to poor checkout processes, lack of trust signals, and site performance​​. Furthermore, only 2.17% of visits to e-commerce sites convert into sales, highlighting the critical need for a well-optimized platform to turn visitors into customers​. 

Taking all these factors into account, optimizing performance and security isn’t straightforward, especially when you’re juggling multiple roles. However, one way to simplify this is by migrating services to AWS. By doing so, you can offload many tasks to the cloud provider, which means you won’t need a dedicated team to handle scaling, performance improvements, and availability.

There are so many benefits of taking business to the cloud. Let’s briefly explore the benefits of having an e-commerce business on the cloud before we jump into aws consulting.

Why Need an AWS Partner?

AWS is a highly overwhelming space, offering over 300 services. Whether you want storage, need infrastructure for AI/ML development, require high-performing compute systems, or have any specific needs, AWS provides services for almost every business requirement. When you google AWS development companies or consulting services, you get a multitude of options.

Many business owners struggle to find the right service provider. However, AWS makes it easy and transparent with its AWS partner program. If a company is an AWS partner, it means they have certified professionals recognized by AWS. As a result, you can be sure that the company is competent enough to serve your cloud needs.

What is an AWS Partner?

Individuals with years of experience can also provide AWS consulting. However, individuals do not receive the AWS partner tag as it is only reserved for companies. The partner tag determines what services a company can offer. For example, an AWS Select Tier agency can provide foundational cloud services and support. AWS Advanced Tier and higher tiers can offer more advanced AWS services.

You can learn more about what an AWS consultant is and what services they provide to businesses in this blog. 

Key Benefits of AWS Consulting for E-commerce Owners

When you move your business to the AWS, you receive several benefits such as limiltess scalability, fort-knox security, and cost-saving. However initially, this platform seem to be a bit complex. In such cases, an AWS partner or consulting company not only helps set up your business on AWS but also significantly aids in optimizing your cloud costs.

They assist in selecting the right services, using proper instances, choosing the most suitable services, and creating a perfect combination of services after analyzing your business. Let's explore some of the benefits by moving to AWS cloud. 

1. Scalability and Performance

AWS consulting empowers e-commerce businesses to effortlessly handle fluctuating traffic, ensuring optimal website speed and a seamless customer experience through services like CloudFront and EC2.

2. Cost Efficiency

By leveraging AWS's pay-per-use model and expert guidance, businesses can significantly reduce IT costs, optimize resource utilization, and allocate funds towards core business growth.

3. Enhanced Security

AWS offers robust security features and expert consultants to safeguard sensitive customer data, conduct thorough security assessments, and ensure compliance with industry regulations.

4. Innovation and Agility

AWS consultants accelerate time-to-market for new products and features, provide data-driven insights for informed decision-making, and help businesses stay ahead of the competition through cutting-edge technology adoption.

5. Focus on Core Business

Offloading infrastructure management to AWS experts allows e-commerce owners to concentrate on business growth while benefiting from 24/7 support and the flexibility to adapt to changing market conditions.

The Benefits of E-Commerce Optimization with AWS

1. Cost Savings

AWS helps e-commerce businesses achieve significant cost savings by leveraging a pay-as-you-go pricing model. This eliminates the need for large upfront investments in hardware and infrastructure. According to a study by IDC, companies that use AWS experience an average of 51% reduction in the cost of operations.

Expert advice: Regularly review your AWS usage and optimize your resources to maximize cost efficiency.

2. Enhanced Performance

With AWS’s global network of data centers, businesses can ensure low latency and high-speed performance for their customers. Statistically, businesses using AWS report a 30% improvement in application performance.

Expert advice: Utilize AWS’s CloudFront CDN to deliver content faster to users globally.

3. Increased Agility

AWS enables e-commerce businesses to rapidly develop, test, and deploy new applications and features, thereby increasing their agility. The ability to scale resources up or down quickly ensures that businesses can respond to market changes and customer demands efficiently. A survey by Forrester found that businesses using AWS reduced their development and deployment time by 40%.

Expert advice: Leverage AWS Lambda for serverless computing to speed up your application deployment.

4. Operational Efficiency

AWS’s robust infrastructure and comprehensive management tools help e-commerce businesses streamline their operations. Automation of routine tasks and effective monitoring reduces the risk of errors and downtime. As per Gartner, companies using AWS report a 50% increase in operational efficiency.

Expert advice: Use AWS CloudFormation to automate the setup and configuration of your AWS resources.

5. Improved Security

AWS provides a highly secure infrastructure with compliance certifications and encryption tools that protect e-commerce platforms from threats. AWS’s shared responsibility model ensures that both AWS and the user play a role in maintaining security. According to a report by Cybersecurity Insiders, 94% of businesses feel more secure with AWS.

Expert advice: Implement AWS Identity and Access Management (IAM) to control access to your AWS resources effectively.

6. Global Reach

AWS’s extensive global network allows e-commerce businesses to expand their reach and deliver services to customers worldwide. With 24 geographic regions and 77 availability zones, AWS ensures high availability and reliability. Businesses can easily set up and manage their global infrastructure with AWS’s services.

Expert advice: Use AWS’s Route 53 for reliable and cost-effective domain name management.

Optimizing Your E-commerce with AWS

1. Leverage Serverless Services

Serverless computing allows you to build and run applications without provisioning or managing servers. This can significantly reduce costs and improve scalability. AWS Lambda is a popular serverless computing platform that lets you run code for virtually any type of application or backend service without provisioning or managing servers.  

2. Content Delivery Network (CDN)

A CDN is a network of servers that deliver content to users based on their geographic location. This can improve website performance and reduce latency. Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers with low latency, high transfer speeds, and all over the world.  

3. Implement Personalization Engine

A personalization engine uses data to deliver personalized experiences to customers. This can increase customer engagement and sales. Amazon Personalize is a machine learning service that makes it easy to create personalized recommendations for your customers.

4. Data Analytics and Insights:

Data analytics can help you understand your customers and their behavior. This information can be used to improve your marketing and sales efforts. Amazon Redshift is a fully managed, petabyte-scale data warehouse service in the cloud that makes it simple and cost-effective to analyze all your data.  

Why Partner with an AWS Certified Partner for E-Commerce Optimization

The best part about AWS development is that you can easily evaluate a reputed AWS consulting company. One of the ways is their association with the AWS Partner Network, which is a certification provided by AWS to companies worldwide that have achieved expertise in AWS development.

Additionally, there are tiers for further expertise. If you want to know more about AWS partners, you can read the blog "How to Become an AWS Partner," which explains the AWS Partner Network in detail. Now, let's move on to understanding the benefits of collaborating with AWS partners.

1. Expertise and Experience

AWS Certified Partner companies have teams of certified AWS developers who undergo rigorous training. Typically, a company can either train their employees to obtain this certification, or these partners receive training provided by AWS professionals. Once they complete the training, they undergo an assessment, and then certificates are awarded to them.

Their in-depth knowledge allows them to create tailored, efficient, and cost-effective solutions for e-commerce businesses. Partnering with an AWS Certified expert ensures you get the most out of your cloud infrastructure.

2. Customized Solutions

Every business is unique, and so are their requirements. AWS consultants can develop customized AWS solutions for you. In terms of e-commerce, they can provide specific services and a mix of solutions that help you optimize your platforms by improving security and performance, while helping you reducing your cloud bill.

After working on numerous projects, our AWS experts have implemented AWS cost optimization strategies that we have summarized in an article, which you can read here.

3. Faster Implementation

Another reason could be that your in-house team is involved in multiple projects, which often prevents companies from achieving their goals on time, whether it’s optimization or something else. In this case, AWS consultants can help your company speed up the optimization process by acting as a helping hand. They can even manage the entire project, freeing your team to focus on other important tasks.

4. Ongoing Support

AWS Certified Partners provide invaluable ongoing support and maintenance for your e-commerce business. Their continuous monitoring ensures your AWS environment remains optimized and secure. These partners quickly address any issues and prevent problems before they occur, ensuring your e-commerce platform runs efficiently. 

Final Thoughts

While a regular AWS service provider can offer some level of support, AWS Certified Partners provide a distinct advantage due to their rigorous training and certification processes. Certified partners have a deeper understanding of AWS services and best practices. 

Furthermore, they stay updated on the latest AWS features and innovations, allowing them to optimize your e-commerce platform effectively. Additionally, certified partners have access to exclusive resources and support from AWS. Choosing a certified partner means you benefit from their expertise, proven methodologies, and commitment to delivering quality results, reducing the risk of costly mistakes.

At Brilworks, we have a team of expert and certified AWS developers, and we take pride in being an AWS Select Partner. This allows us to provide our partners with best-in-class AWS services. If you are considering migrating to the cloud or evaluating whether cloud solutions are right for you, feel free to reach out to Brilworks. We’re here to help.