Native vs Cross-platform Mobile App Development From a Business View

What is Native Development?

Native apps are those applications that are built specifically for a particular platform using its native programming language. An application can be made using both native and non-native languages. When you follow a native approach, you don’t rely on any medium like frameworks.

For example, Kotlin is considered the native language for the Android platform. If you build an app using Kotlin, it will be smooth and fast. Native apps are known for their performance and speed. However, since native apps are built using a specific language, they tend to be more expensive to develop.

Using this approach allows you to fully leverage the operating system’s capabilities. It’s like speaking to a native speaker in their own language; there’s no friction. On the other hand, if you use a translator, it might still be smooth, but it won’t feel truly native. From a security and performance perspective, native apps are generally more reliable and efficient.

What is Cross-platform Development?

Cross-platform apps are built using an approach that allows them to run on multiple platforms. Unlike native apps, which work on just one platform, cross-platform apps overcome this limitation. You can write an app with a single codebase that will work on different platforms—like Android and iOS. 

Developers often use JavaScript-based languages or a mix of native and cross-platform languages for this purpose. Mobile engineers typically use frameworks to create apps that look and feel native while running on various platforms. The main advantage of cross-platform development is that you can write a single codebase and share it across multiple platforms, saving time and effort.

Native vs. Cross-Platform

Native apps are designed and developed to run on specific operating systems (OS). They are written in the native programming language of that OS, ensuring optimal performance, resource utilization, and access to all system-level features.

Cross-platform apps, on the other hand, are engineered to operate across multiple operating systems from a single codebase. This eliminates the need for separate development cycles for each platform, streamlining the development process and reducing costs. 

However, to achieve this versatility, cross-platform apps often rely on intermediary layers or frameworks that translate the code into each platform's language. This translation process can sometimes introduce performance trade-offs or limitations in terms of accessing certain OS-specific capabilities.

Application performance is a crucial factor in application success. A recent report by AppsFlyer revealed that up to 50% of apps are uninstalled within the first month due to poor performance. This emphasizes the importance of prioritizing performance optimizations during development. However, native app development, known for its superior performance, often comes at a higher cost.

Cost is another major factor for development companies. So, the question arises: native or cross-platform? To help you decide, let's compare the key aspects of each approach and explore the trade-offs involved.

Popular Native app development tools

When it comes to building powerful and engaging Native apps, developers have a variety of tools at their disposal. Here are some popular options across different platforms:

1. Swift

Swift is Apple's official programming language for iOS, macOS, watchOS, and tvOS development. Known for its conciseness, elegance, and powerful features, Swift makes it easier to write clean and maintainable code. It offers strong type safety, automatic memory management, and modern syntax, making it a popular choice among developers.

The language is constantly evolving with updates that improve performance and add new features, making it future-proof for iOS app development. Swift also seamlessly integrates with Objective-C, allowing developers to leverage existing codebases while taking advantage of modern capabilities.

The primary tool for Swift development is Xcode, Apple's integrated development environment (IDE). Xcode provides a seamless experience for building and testing Swift apps, offering features like code completion, a visual interface builder, and a robust debugger. It also includes tools for performance profiling and app optimization, helping developers maintain high-quality code.

2. Objective-C

Objective-C has been the backbone of iOS development for years and remains relevant despite Swift's rise. It is a versatile, dynamic, and object-oriented language that offers compatibility with older iOS versions. Many existing codebases and legacy projects still use Objective-C, and it seamlessly interoperates with Swift, making it possible to update apps gradually without a complete rewrite.

Though not as modern or user-friendly as Swift, Objective-C is still widely used in mature projects and large enterprises where stability and compatibility are crucial. Developers who maintain long-standing apps or need to work with older APIs often rely on Objective-C.

3. UIKit

UIKit is Apple's native framework for building user interfaces in iOS apps. It provides a comprehensive set of components, including buttons, labels, navigation controllers, and more. UIKit also offers powerful features for gesture recognition, animation, and event handling, enabling developers to create intuitive and responsive interfaces.

UIKit is tightly integrated with Swift and Objective-C, making it a core component of iOS development. It follows a Model-View-Controller (MVC) pattern that helps organize code efficiently and maintain a clean separation of concerns. Despite the introduction of SwiftUI, UIKit remains widely used, especially in projects requiring backward compatibility and fine-grained control over the UI.

4. Kotlin

Kotlin is Google's preferred language for Android development, and it's rapidly becoming the standard for building modern Android apps. Known for its concise syntax and interoperability with Java, Kotlin allows developers to write cleaner and more maintainable code with fewer bugs. One of its standout features is null safety, which helps prevent null pointer exceptions and improves app stability.

Kotlin’s compatibility with Java makes it easy to integrate into existing Android projects without a complete overhaul, allowing developers to adopt it gradually. It also offers features like extension functions, coroutines for asynchronous programming, and a more expressive syntax compared to Java.

The primary tool for Kotlin development is Android Studio, the official integrated development environment (IDE) from Google. Android Studio provides excellent support for Kotlin with features like code completion, linting, debugging, and built-in templates. It also integrates with tools like Gradle for build automation and supports instant app deployment for quick testing.

5. Java

Java has been the traditional language for Android development since the platform's inception and remains popular among developers working on large, legacy projects. Its stability and widespread adoption make it a reliable choice, especially for projects requiring compatibility with older Android versions.

Java's robust object-oriented features and extensive library support enable developers to build complex apps efficiently. Though Kotlin has gained popularity, many established apps and enterprise solutions still heavily rely on Java, making it essential for maintaining long-term projects.

6. Android Jetpack

Android Jetpack is a comprehensive set of libraries, tools, and architectural components designed to simplify common development tasks and improve app quality. It helps developers build robust, maintainable apps while reducing boilerplate code.

Jetpack libraries are organized into four categories: Architecture, UI, Behavior, and Foundation. Some of the most popular components include:

1. LiveData and ViewModel: Manage UI-related data and lifecycle awareness.

2. Navigation: Simplifies app navigation with a consistent, declarative approach.

3. Room: A database library that provides an abstraction layer over SQLite for easier data management.

4. WorkManager: Manages background tasks with guaranteed execution.

By leveraging Android Jetpack, developers can speed up development, reduce common issues, and ensure that apps follow best practices, resulting in more stable and efficient apps.

Advantages of Native Mobile Apps

There are so many benefits you will get with native development, including unmatched performance and security. Let’s take a look at some of the benefits of native development. 

1. Unmatched performance

One of the most significant advantages of native mobile apps is their outstanding performance. Native apps are specifically designed and optimized for a particular platform—either iOS or Android—which allows them to fully leverage the device’s hardware and operating system. This results in buttery-smooth responsiveness, seamless animations, and faster load times, providing users with an exceptional experience. Whether it’s a high-performance game or a complex business app, native development ensures the highest level of performance.

2. Superior user experience

Native apps are built using the platform’s official programming languages (like Swift for iOS and Kotlin for Android), allowing developers to create user interfaces that feel intuitive and familiar. By aligning with each platform’s design guidelines (like Apple’s Human Interface Guidelines and Google’s Material Design), native apps offer a natural and consistent user experience. This makes the app feel more integrated and reliable, which enhances user satisfaction and engagement.

3. Full access to device features

Native apps have unrestricted access to device features, including GPS, camera, microphone, gyroscope, accelerometer, and more. This access is crucial for building apps that rely on advanced functionalities, like AR applications, real-time navigation, or fitness tracking. The ability to use device-specific APIs without limitations allows developers to fully utilize hardware capabilities, providing a more dynamic and feature-rich experience.

4. Enhanced security

Since native apps are built directly on the platform's framework, they benefit from built-in security features and frequent updates provided by iOS and Android. This makes it easier to implement robust security practices, protect sensitive data, and comply with the latest industry standards.

5. Offline functionality

Native apps often support offline functionality more effectively than cross-platform apps. This is especially useful for apps that require continuous access, such as note-taking apps or data collection tools. By storing data locally and syncing when the device is online, native apps maintain usability even in areas with poor connectivity.

Disadvantages of Native Develoment

Despite the numerous benefits, native development comes with a significant drawback—the need for separate codebases for each platform. Since iOS and Android have their own distinct programming languages and development environments, developers must create and maintain two different versions of the same app. This increases development time, cost, and maintenance efforts, making it a less efficient option for businesses looking to reach both platforms simultaneously.

Choosing native app development ultimately means balancing superior performance and user experience against higher development costs and longer project timelines.

Disadvantages of Native Mobile Development

One of the most significant drawbacks of native development is the cost. Building separate apps for iOS and Android requires different codebases, effectively doubling the workload. This leads to higher development and maintenance expenses.

Moreover, the development timeline is longer since teams have to build, test, and update each version individually. This also means that any new feature or bug fix needs to be replicated on both platforms, which can slow down updates and increase maintenance challenges.

Finally, native development demands skilled developers who are proficient in platform-specific languages like Swift for iOS and Kotlin for Android. This can be a barrier for teams lacking expertise in both ecosystems.

Advantages of Cross-platform Development 

Cross-platform mobile development offers a practical solution by allowing developers to write a single codebase that works on both iOS and Android. Here’s why cross-platform development might be the perfect fit for your project:

1. Cost-Effectiveness

One of the biggest advantages of cross-platform development is its cost-effectiveness. Instead of building separate apps for iOS and Android, developers can write one codebase and deploy it on both platforms. This significantly reduces development costs and speeds up the time to market, making it especially appealing for startups and businesses with budget constraints. Whether you’re building a minimum viable product (MVP) or scaling up an existing app, cross-platform development helps you stretch your budget without compromising quality.

2. Wider Reach

With cross-platform development, you can reach a broader audience by targeting both major mobile platforms simultaneously. This maximizes your potential user base and ensures that your app is accessible to both Android and iOS users from day one. Instead of focusing on just one platform, you can capture more market share and boost your app’s visibility across the board.

3. Maintenance Efficiency

Maintaining and updating mobile apps can be time-consuming and costly, especially when dealing with separate codebases. Cross-platform apps eliminate this hassle by centralizing updates and bug fixes in a single codebase. This not only saves time and effort but also ensures consistency across all platforms. When you release a new feature or fix an issue, it gets rolled out to both iOS and Android users simultaneously, keeping your app up-to-date and reliable.

4. Faster Development

Since you’re building just one codebase, cross-platform development speeds up the entire process. Developers can write code once and deploy it across multiple platforms, resulting in faster project turnaround. This is particularly useful when launching new features or making improvements, as you can deliver updates without doubling the workload.

5. Consistent User Experience

Modern cross-platform frameworks, like Flutter and React Native, make it possible to deliver a native-like user experience while maintaining consistent UI/UX across devices. This means users on both iOS and Android get a similar look and feel, without sacrificing performance or usability.

Choosing cross-platform development means balancing cost savings, broader reach, and streamlined maintenance against the potential trade-offs in performance and platform-specific features. For many businesses, especially those aiming to launch quickly and efficiently, cross-platform apps are the ideal solution.

However, cross-platform development comes with compromises. While performance has improved significantly, native apps still hold an edge in speed and responsiveness. Additionally, accessing some device features can be challenging or require platform-specific plugins, impacting the overall user experience.

Popular Cross-Platform Frameworks 

Choosing the right cross-platform framework is crucial when building mobile apps that need to work seamlessly on both iOS and Android. Here are some of the most widely used frameworks that enable developers to create efficient, high-performing, and visually appealing apps:

1. React Native

React Native, developed by Meta (formerly Facebook), is one of the most popular frameworks for building native-looking mobile apps using JavaScript and React. It allows developers to reuse code across platforms, significantly reducing development time and costs.

Key Features of React Native:

1. Write once; use on both iOS and Android.

2. Integrates with native components for smooth and fast performance.

3. Access to a wide range of community-driven libraries and plugins.

4. Enables developers to see changes instantly without restarting the app.

React Native is widely chosen for building apps that demand a native-like experience while keeping the development process efficient and budget-friendly. Popular apps like Instagram, Airbnb, and Uber Eats use React Native to deliver cross-platform functionality.

2. Flutter

Flutter, created by Google, is a powerful cross-platform framework known for delivering beautiful and high-performance mobile apps using the Dart programming language. It stands out for its rich UI components and smooth animations, making it a great choice for apps that require visually stunning interfaces.

Key Features of Flutter:

1. Uses the Skia graphics engine for native-like speed and fluidity.

2. Supports hot reload, which allows developers to see changes instantly.

3. Comes with a wide range of pre-designed widgets for crafting modern UIs.

4. Write once and deploy on iOS, Android, web, and desktop.

Flutter is ideal for projects that prioritize high-quality UI/UX and demand consistency across platforms. Apps like Google Ads, Alibaba, and BMW have utilized Flutter to achieve responsive and polished user experiences.

3. Xamarin

Xamarin, backed by Microsoft, is a robust platform for building native iOS and Android apps using C# and .NET. It’s particularly appealing to developers with existing .NET skills, as it seamlessly integrates with the Microsoft ecosystem.

Key Features of Xamarin:

1. Direct access to native APIs for device-specific functionality.

2. Up to 90% of code can be shared across platforms.

3. Uses native UI controls to deliver a native feel and performance.

4. Excellent support for enterprise solutions with integration into Visual Studio.

Xamarin is an excellent option for businesses that rely on Microsoft technologies and want to leverage existing C# expertise. Companies like Cognizant, Bosch, and Siemens use Xamarin for building scalable and maintainable mobile apps.

How to Choose the Right Framework

When selecting a cross-platform framework, consider factors like project requirements, team expertise, desired performance, and UI complexity. Each framework offers unique strengths, making it essential to align the choice with your app’s specific goals and constraints. Whether you need rich UI (Flutter), code reusability (React Native), or enterprise support (Xamarin), there’s a framework that fits your needs.

The decision between native and cross-platform development should be guided by your project’s goals, budget, and target audience. Native apps are perfect for performance-centric applications and complex functionality, while cross-platform development is ideal for fast deployment and broader audience reach.

Performance and User Experience: Native vs. Cross-Platform

When it comes to performance and user experience, native apps have a clear advantage. Since they are built specifically for a single platform, they can fully utilize the device’s hardware and operating system features. This results in buttery-smooth animations, fast response times, and an overall seamless experience. Users often feel that native apps are more intuitive because they follow the platform's design guidelines and UI patterns closely.

In contrast, cross-platform apps may face performance limitations, especially when dealing with heavy animations or complex calculations. 

Although frameworks like Flutter and React Native have made significant improvements, they still might not match the raw performance of native apps in demanding scenarios. Additionally, achieving a completely native-like UI can be challenging, as some design elements may look slightly different across platforms.

However, cross-platform apps can still provide a satisfactory experience for most business applications and simple utilities. The performance gap is narrowing, and with the right optimizations, cross-platform solutions can deliver smooth and responsive interfaces.

Cross-platform vs. native mobile development: What should you choose?

Now that you've understood the pros and cons of cross-platform and native app development, it's time to make an informed decision. Both approaches have their own perks and perils. You may want to push one codebase across different platforms, or you may want to prioritize the Native speed over the cost. 

All of this takes us in a perplexing situation. To assist you in making a decision, we have curated a short guide to help you determine the suitable approach for your next project.

This checklist will guide you through the key factors to consider before diving into development.

How complex is the app?

The complexity of your app will play a role in choosing between cross-platform and native development. Simple apps with basic features often perform well with cross-platform tools, while complex apps with heavy processing, deep device integration, or unique features may require native development for optimal performance and user experience.

What is your target audience?

Your target platform(s) are important to consider. If you only target one platform like Android, native development will give you the best performance and access to platform-specific features. However, if you want to reach a wider audience across multiple platforms (e.g., iOS and Android), cross-platform development can be more efficient and cost-effective.

What is your budget and timeline?

Budget and timeline are crucial factors. Cross-platform development generally requires less code and can be faster to market, reducing costs. However, complex features or platform-specific optimizations may require additional cross-platform work. Native development often requires more resources and time, increasing costs and timelines, but it delivers top-notch performance and platform-specific advantages.

Conclusion 

There's no one-size-fits-all solution, as the choice ultimately involves a careful balance of priorities. On one hand, Native apps excel in performance, user experience, and full access to system features. They offer a smooth and responsive experience tailored to each platform, leveraging its unique capabilities. However, the downside is the separate development effort required for each operating system (iOS, Android, etc.), increasing time and cost.

Cross-platform apps offer faster development cycles and broader reach. This can be cost-effective and efficient, but potential trade-offs exist. Performance may not be as optimized as native apps. 

The mobile application development market is indeed expanding rapidly.  As per a KBV research report, this market is projected to reach $462 billion by 2027, highlighting the immense potential it holds.

Whether you choose native or cross-platform development, our mobile app development services are designed to help your business thrive. We help boost sales, enhance services, and reach a wider audience by crafting high-performing applications tailored to your specific needs and goals.